Accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. The concept of accessible design and practice of accessible development ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers).–Wikipedia
When we talk about accessibility, we’re not talking about whether you can access a website from your desktop or your cell phone. We’re talking about whether you can access the site whether you have a disability or not. Our goal is a web that everyone can use – regardless of disability – and that has specific legal, business, and technical ramifications.
About disabilities and the people who have them
First, be aware that various disability communities have different terms for themselves. For the purposes of this site we use the social model of disability: that regardless of a person’s physical, sensory, psychological, or intellectual variations, they do not experience disability unless society fails to take account of them and include them regardless of their differences.
For example, if a person can’t use a mouse because they have Parkinson’s Disease, and we require the use of a mouse to use a website, it is our requirement that they must use a mouse that makes the site inaccessible – not their experience of Parkinson’s.
Read more about accessibility and disabilities:
What accessibility is not
Paul Boag’s article Accessibility is not what you think, emphasizes that:
- Accessible solutions aren’t strictly for the profoundly disabled edge cases. Yes, they are covered by good accessibility solutions, but good accessibility solutions benefit everyone.
- Accessibility is not a checklist of things to do so that your software passes a compliance test.
- Accessibility is not a list of things to do so you don’t get sued.
Accessibility is not a “nice thing to do”, as Karin Hitselberger explains. It’s the law. We all share the same rights to life and dignity and safety and security. It’s not kindness, and it’s not charity. It’s the baseline.
Accessibility is not a ‘Feature’ and Developers Should Never Treat It as Such (by Michael Hansenon AppleVis).
Access is not Optional, Tim Kadlec explains.
About accessibility legal considerations
Most countries view accessibility as a human rights issue. In the United States, accessibility is often enforced at the Office of Civil Rights (OCR), as part of the Heath and Human Services division of the government. Other state and local laws may apply as well.
Your website may not be directly under the purview of the OCR, because it is not a government entity, however your customers – from the US government to universities or other services that receive government funding – may be. If your products aren’t accessible, then you will lose sales, at the minimum.
About the business value of accessible products
Good accessibility is good business.
- It provides access to a market of customers that otherwise cannot use (and spend money) on your product.
- It provides a competitive advantage over companies that are not accessible.
- It frequently provides higher quality than inaccessible products. Products that are thought through from an accessibility lens are often easier to use for non-disabled users, or provide features that otherwise may not be thought about. (For example, while closed captioning was developed specifically for Deaf audiences, it’s a service that almost everyone has used at some point, whether at a crowded bar or in a room with a sleeping baby.)
- It ensures continued use of the product to customers that transition from non-disabled to disabled. (Keeping a customer is just as important as gaining a customer.)
- It lowers legal risk of civil rights and access lawsuits.
Additional resources on business value
- Why Designing for Accessibility is Simply Good Business by Digital Design Standards
- The Business Value of Integrating Accessible Technology into Business Organizations by Microsoft
- Why accessibility is good for business (according to my mechanic) by Nicholas Steenhout
- The disabled community is the world’s third-largest economic power by Christina Mallon at Quartz at Work
About accessibility-enabling technology
Curb cuts – those slopes down at the corner that let you roll your suitcase on and off the street cleanly – weren’t invented for your suitcase. They were invented for people in wheelchairs.
They’re an example of technology that was built for people with disabilities, but benefit everyone.
Here are some more:
- AI tools by Microsoft to enhance writing for people with Dyslexia
- Who Uses Closed Captions? Not Just the Deaf or Hard of Hearing by Samantha Sauld on 3Play Media
- Cortana reads your email to you for people with visual disabilities
- Visual and auditory announcements on a train system — required for people with visual disabilities or auditory disabilities but useful for almost everyone.
- Video and audio transcripts – required for people who are Deafblind but useful for everyone