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How We Measure Accessibility

Web development is complex. Paying attention to the accessibility of what we build can make it more complex if we don’t understand how everything works together. Web standards help us avoid the complexity when creating, and resolve problems that already exist.

Most business-to-business (B2B) companies on the regularly receive sales inquiries from customers that want to know how accessible products are and how the company responds if an accessibility issue is raised. Many of those customers use a Voluntary Product Accessibility Template (VPAT) to compare one company’s accessibility to other companies. When we don’t measure up to our prospects’ needs – or to our competitors’ product – we lose sales.

Read Voluntary Product Accessibility Template on Wikipedia if you work with VPATs and need a high level understanding.