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The Business Value of Accessible Products

Good accessibility is good business.

  • It provides access to a market of customers that otherwise cannot use (and spend money) on your product. In the US, people with disabilities have about $500 billion in disposable income.
  • It provides a competitive advantage over companies that are not accessible.
  • It frequently provides higher quality than inaccessible products. Products that are thought through from an accessibility lens are often easier to use for non-disabled users, or provide features that otherwise may not be thought about. (For example, while closed captioning was developed specifically for Deaf audiences, it’s a service that almost everyone has used at some point, whether at a crowded bar or in a room with a sleeping baby.)
  • It ensures continued use of the product to customers that transition from non-disabled to disabled. (Keeping a customer is just as important as gaining a customer.)
  • It lowers legal risk of civil rights and access lawsuits.

Additional resources on business value