The most important part of any website is the content – if you’re not saying anything that matters, it doesn’t matter how you present it.
The next most important part is making sure that the important things you’re saying are understandable to your audience. In this sense, content can be complicated. We have to account for the voice and tone of the brand, the expectations of the audience, the audience’s education level (both in general and in the subject matter), and their skills and abilities with the language being presented.
Then there’s challenges we may not initially think about: is our reader dyslexic? Do they have Cognitive and Neurological Disabilities that make remembering things difficult? Do they have Visual Disabilities that limit the number of words they see on the screen at a time? Do they even see the screen?
When we write for the web, we write for all of our audience.
Icons and imagery
Audio and video content
- Readable is a readability test tool that can tell you what reading level you’re writing on, so you can gauge whether your audience will be able to understand what you’re writing.
- HTML 5 Outliner produces an outline of an HTML document to check for headings that are structured poorly.